02 WORK / CASE FILE

BittyBrand

Building sharper tools, stories, and identities for small brands with big ambitions.

ROLE: Founder & Principal
CONTEXT: BittyBrand
PERIOD: START DATE TO ADD · CURRENT
STATUS: Independent company · Current

LEADERSHIP, STRATEGY, AND EXECUTION

01 OVERVIEW

The context comes first.

BittyBrand is my independent company and a home for brand-focused projects. As its sole operator, I set the direction and carry the work from the first idea through delivery.

FOCUS & AUDIENCE — ADD 2–3 SENTENCES ABOUT WHO BITTYBRAND SERVES AND THE KIND OF WORK IT TAKES ON.

This case study is deliberately incomplete until Jason supplies and approves the facts.

02 CONTRIBUTION

What was made, moved, or changed.

01Brand strategy and positioning
02Narrative, identity, and creative direction
03Studio operations and project delivery

03 VISUAL RECORD

A flexible frame for the real work.

Cover of the CONNECT Beyond comprehensive communications plan for a regional mobility initiative. — CONNECT BEYOND / COMPREHENSIVE COMMUNICATIONS PLAN

Cover of a Savi marketing recommendations presentation prepared by Jason Aul as a consultant. — SAVI SOLUTIONS / MARKETING RECOMMENDATIONS

04 HIGHLIGHTS

Where the work landed.

Built a multi-channel communications program for CONNECT Beyond across two states and 12 counties—pairing press materials, talking points, social and email campaigns, and a stakeholder toolkit that helped regional partners advocate for expanded transit.
Turned a six-month cross-platform marketing plan into a 2,655% increase in social engagement for Savi Solutions, using paid search and LinkedIn, Facebook, and Twitter campaigns to build visibility, generate leads, and support client acquisition.
Rebuilt Integrity Home Services' digital foundation with a conversion-focused website, social strategy, and targeted campaigns designed to extend the D.C.-area contractor's reach and support customer acquisition.